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You've probably heard all the hype about content articles and how you can use them to improve website positioning and get more traffic. There's only one problem... content articles will be of no benefit to you without proper keywording plus web page design. Let's take a look at just how all three areas - content articles, keywords, and design - can work together to explode your Web promotions.

Content Article Layout

When adding a content article aimed at your website, be sure it is formatted correctly. The particular paragraphs should have a double come back space in between so they won't operate together. If the entire content write-up looks like one BIG connected paragraph, the reader is likely to skip it. This makes the article very difficult to read, and your readers are probably in a hurry when they arrive at your site.

Break up the content article into multiple short sections using sub-headings. Also, use the "Heading 1" label for your main title. Use "Heading 2" tags for your sub-headings. Search engines often look for these tags to determine the main theme of a website and to seek out important keywords on a web site.

** Recap: Be sure there are double returns between paragraphs and create headings stand out with bold print and with the "Heading" tags.

Formatting Your Content Article for Google Adsense, MSN Ads, or Yahoo! Ads

Content articles with contextual ads such as Search engines AdSense will likely not be the prettiest in design if you're going to earn money with Google Ads. These ads generally work best formatted within the content reading - not along the sides of your web page. Don't fret -- just put the ads where they are going to get clicks! But be sure your articles articles are still readable using the ideas above.

Keywording for Content Articles

Keywording is another tricky area. Be sure to include targeted keywords throughout your content article, but not too much. You'll want the article for making sense and stay within good grammar rules while also getting search engine traffic for that particular keyword. Also include related keywords within the write-up to give your page even more meaning and clarity in the search engines.

Key phrases should be chosen carefully. Be because specific as possible. General keywords are often difficult to achieve a top position mainly because so many other websites have them. Use specific keyword phrases in your article title and throughout your content article.

**Examples: - Use "website content writing" instead of "writing"

- Use "bathroom home decor" instead of "home decor"

- Use "insurance premium quotes" instead of "insurance"

- Use "biking with the kids" instead of "biking"

Web site Design for Content Articles

Your content content is the "meat" of your page, however the design plays a great role within how readers will perceive your article. Avoid lots of graphics, pictures, videos, etc . on a web content web page unless you are using these design functions to complement the article. These items can discompose your readers if you're not cautious. Also, begin your content article beneath the logo. People generally take a look at logos, banners, or graphics, and will start reading below these images.

Avoid fancy stuff such as Adobe flash animations where your reader is required to download something before they can read the write-up. Many will just click out and forget about you! If your website was created in Flash, be sure you create several HTML versions of your content web pages to make it easier for readers and search engines to find your articles.

Key phrases in Your Design

Your main keywords to get a particular content article should be sprinkled throughout your web page design. Use the keywords in the "Alt Text" associated with images or logos, within your relating text, and other areas of your design when possible. This enhances your chances at a good search engine place. Also, be sure to include them within your HTML Meta Tags when possible.

Content articles should be easy to read for your visitors, keyword-rich, and creative in design with out distracting the reader. Keep these tips in your mind while designing your content pages.

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