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Consumers have a number of options when it comes to observing movies at home. Two of the most well-known are renting movies at the nearby video store and renting movies via an online service. An informal study was recently conducted on a house electronics/entertainment site regarding the movie seeing habits of website visitors. The results pointed to some of the misconceptions that continue to exist about online rental of Dvd disks by consumers that have not yet attempted the service.

Participants in the survey were asked a number of questions, including how often they watch films at home, whether or not they rent movies on the internet, and if not, why. Nearly 28% of those responding indicated that they rent movies online. Of the remainder, one of the most frequently cited reason for not utilizing an online movie rental service was concern which centered around the perception that online movie rental will be more expensive than the local video shop. When looking at a couple of scenarios it becomes evident which method tends to be more affordable.

For individuals who indicated that they watch just one to 3 movies per month the particular savings from renting online are usually small. Renting 2 movies each month at the local video store would certainly average around $7. 40 while renting from Netflix for example , if they chose the plan that has a limit of 2 movies per month, would operate $5. 99. After getting a video clip at the local store the user would have immediately or perhaps one week to return the movie yet an online rental would allow them to keep the movie for an unlimited period of time.

For those individuals who responded that they view 1-3 movies per week, the savings would be more significant. For instance, renting 8 films per month would run around $29. 55 at the local store and as low as $14. 99 online if they chose the "2 out at a time" plan or $17. 99 for that "3 out at a time" program. As viewing increases so will the likelihood of experiencing greater savings.

For individuals who responded that they view 4 films per week (averaged out to 16 for each month) the average cost at the local retailer-store would be $59. 04 while on-line rental would be $23. 99 enabling the user "4 out at a time". Renting through a service like Netflix generally does not limit how many films a person views but rather, how many movies they can have out at any given time. Thus rentals are more or less limitless with many of the plans.

The second most often cited reason for not utilizing on the web movie rental services was that the individual rented movies on the spur from the moment and did not plan ahead. Certainly renting movies online and receiving them through the mail would not enable someone to decide at 6: 00 p. m. that they want to see The Queen and receive it so that they can be viewing the movie by 8: 00 p. m. However , the particular delay for receiving movies selected through the mail is only 1 working day which would seem sufficient in most instances.

The future of DVD rental may be changing however as Netflix announced in early 3 years ago that customers would now have the option of watching movies instantly via a streaming service that is now available for some movies. The service should be quicker than most download services as streaming allows viewing of the movie since it is streamed rather than waiting until download is complete. Although a full changeover from the current mail delivery program to a download type of service is going to take time, it is clear that immediacy will only continue to improve. It would seem that other online movie rental providers would follow suit in coming years in order to compete.

Consumers who may have not been initiated into the on the web movie rental world also may become unaware of other benefits/features of this kind of services.

* Greater selection- An average video store has 10, 000 to 15, 000 titles accessible whereas the Netflix online movie rental service has over 80, 000. This would seem to eliminate the issue of consumers arriving at the store only to find there is nothing there that they really want to discover.

* There are no fees associated with the delivery and return associated with DVD's; and there is no traveling to plus from the store as movies are delivered to their door or to their home via streaming.

* Movie choice is assisted by user reviews by means of online programs like Netflix.

* Trials of online movie rental services are generally risk free as there are free trials available and no termination fees.

* There are never any kind of late fees nor restrictions on how long a movie can be kept.

Misconceptions about online movie rental services appear to limit the participation of a significant number of consumers. Online movie rental probably offers the services that many consumers want, even if they don't are aware of it yet.

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