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A virtual tour is a complete 360 degrees view of a space. The user may feel as if they're standing within an area, and then can control their movement within the area. They can look up above them, at the floor below all of them, and all around. Users are also able to focus in and out, giving them the ability to focus within on areas of interest. Each digital tour is usually made up from an amount of photographs which are 'stitched' together

Exactly where are they used?
One of the most familiar apps of virtual tours is simply by estate agents. These virtual tours are generally small scale, and low-quality, because price is the biggest issue.

High resolution virtual tours that can be viewed at full screen are the best option for any organisation for whom quality is essential. A hotel group will use virtual tours to show the potential clients the quality of the rooms. Other examples of potential virtual tour customers include meeting centres, museums, hospitals, car producers, football clubs, universities, architects and property developers - all of who benefit by showing off their space to its best advantage.

What extra features can a digital tour have?
You can use the digital tours in many different ways on your web site, depending on how you'd like to display all of them. Virtual tours can be linked to the floorplan, so that users can feel orientated and choose how plus where to move within a space. This is particularly useful for architects or house developers. Eye Revolution have developed an example of this type for The Edison club and lounge.

A Google Maps user interface enables users to see virtual tours that are geographically removed from each other : a large number of virtual tours can almost all be linked via a map. Britannia Vista offers an excellent example of this type of implementation.

Many virtual tour providers will also be able to integrate hotspots : special links within a virtual trip. You may even want to include an audio script, a soundtrack or even a few video in your virtual tours.

Talk to the virtual tour companies concerning the project, and they will be able to suggest interfaces that may be appropriate for you.

What's the benefit of a virtual tour on your site?
A virtual tour which is highly relevant to the viewer can help both develop a brand and sell a product. So regarding an architect's website, where section of their portfolio is available to be toured, the viewer is able to see the high quality of the architect's work, choose exactly where they'd like to focus on (rather compared to being dependent on the 'right' stills being provided) and then zoom within and see the small details. This gives the business a big advantage over their competition as potential clients get a better insight into the product on offer.

How should I choose a digital tour provider?
The good news is that there's lots of choice out there. The bad information is that there are some very poor providers as well. The best bet is to make a candidate of virtual tour providers after which have a very thorough look through their portfolios. Look for 'stitching errors' - places where the photographs that make up the trip don't line up properly. Look for clarity - are the lines clear and sharp, or fuzzy, pixellated or even indistinct? Can you see odd colors which don't look 'right', especially on edges of objects within the tours. Check for over-exposure - so can you see through windows, or are they all white and hazy? Can you shop around a full 360-degrees, or are the ceilings and floors blocked off?

In case you are looking for a high quality virtual tour, it's vital that your providers are good photographers. In case they're poor photographers, nothing can make your virtual tour look just like it should.

So , going through their portfolio to make sure that you're happy with the quality of their particular virtual tour work and that they have perhaps a good range of clients and experience is vital to the success of your virtual tour project.

Is it expensive?
This particular depends on the type of project that you're commissioning. Talk to the providers you've shortlisted, describe your project in as much fine detail as possible and ask them to quote. A 'menu' of prices (where you will see the cost per virtual tour, rather than the total cost for 10 digital tours) is often useful, as it enables you to compare like with like.

The important thing to notice is that the old adage still does apply - if you pay peanuts, you receive monkeys! Good virtual tour companies will be investing in new equipment, instruction and software on an ongoing schedule. They will also be expert in retouching, and can use their skills to ensure your tours look as good as they can. This investment means that you get the best end result, and as you're going to live with this on your website - possibly for a number of years - you want to make sure that the virtual tours are perfect. In case you are being offered a deal that seems to good to be true, again, appearance back carefully at the portfolio plus assess the quality again.

How do I get it on my website?
Your digital tour provider will provide you with files which may be uploaded to your site, or they can be hosted on your virtual tour provider's server. They will be able to liaise together with your web designer to ensure the smooth delivery plus upload of the virtual tours.

There are many plugins through which people can watch virtual tours (for example, Adobe flash, QuickTime, Java, Shockwave and OpenGL). Flash's high penetration (97% within developed markets) tends to make it the primary choice, however , providers will be able to talk about the best options with you.

So lastly...
Good virtual tours that stand the test of time and enhance your site visitors' experience will be likely to increase product sales, will encourage people to return, and may over time increase the traffic to your website.

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