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The virtual tour is a complete 360 degrees view of a space. The user can feel as if they're standing within a space, and then can control their movement within the area. They can look up over them, at the floor below them, and all around. Users are also able to focus in and out, giving them the ability to focus within on areas of interest. Each virtual tour is usually made up from a number of photographs which are 'stitched' together

Exactly where are they used?
One of the most familiar applications of virtual tours is simply by estate agents. These virtual tours are generally small scale, and low-quality, because price is the biggest issue.

High-resolution virtual tours that can be viewed on full screen are the best option for any organisation for whom quality is essential. A hotel group will use virtual tours to show the potential clients the quality of the rooms. Other examples of possible virtual tour customers include conference centres, museums, hospitals, car manufacturers, football clubs, universities, architects and property developers - all of who benefit by showing off their space to its best advantage.

Exactly what extra features can a virtual tour have?
You can use the digital tours in many different ways on your web site, depending on how you'd like to display all of them. Virtual tours can be linked to the floorplan, so that users can feel orientated and choose how plus where to move within a space. This really is particularly useful for architects or real estate developers. Eye Revolution have produced an example of this type for The Edison club and lounge.

A Google Maps interface enables users to see virtual tours that are geographically removed from each other -- a large number of virtual tours can all of be linked via a map. Britannia Vista offers an excellent example of this type of implementation.

Many virtual tour companies will also be able to integrate hotspots - special links within a virtual visit. You may even want to include an sound script, a soundtrack or even some video in your virtual tours.

Speak with the virtual tour companies regarding the project, and they will be able to suggest interfaces that may be appropriate for you.

What's the advantage of a virtual tour on your website?
A virtual tour which is highly relevant to the viewer can help both create a brand and sell a product. So in the case of an architect's website, where component of their portfolio is available to be toured, the viewer is able to see the quality of the architect's work, choose exactly where they'd like to focus on (rather than being dependent on the 'right' stills being provided) and then zoom in and see the small details. This gives the company a big advantage over their competition as potential clients get a better insight into the product on offer.

How should I choose a digital tour provider?
The good news is that there's plenty of choice out there. The bad news is that there are some very poor providers too. The best bet is to make a shortlist of virtual tour providers then have a very thorough look through their portfolios. Look for 'stitching errors' - locations where the photographs that make up the trip don't line up properly. Look for clarity - are the lines clear plus sharp, or fuzzy, pixellated or even indistinct? Can you see odd colours which don't look 'right', particularly on edges of objects in the tours. Check for over-exposure - you can too see through windows, or are they all white and hazy? Can you look around a full 360-degrees, or are the ceilings and floors blocked off?

If you are looking for a high quality virtual tour, it's important that your providers are good photographers. In case they're poor photographers, nothing can make your virtual tour look as good as it should.

So , going through their profile to make sure that you're happy with the quality of their virtual tour work and that they've got a good range of clients and encounter is vital to the success of your virtual tour project.

Is it expensive?
This depends on the type of project that you're commissioning. Talk to the providers you've shortlisted, describe your project in as much detail as possible and ask them to quote. The 'menu' of prices (where you can observe the cost per virtual tour, rather than the total cost for 10 virtual tours) is often useful, as it allows you to compare like with like.

The important thing to note is that the old adage still does apply - if you pay peanuts, you get monkeys! Good virtual tour suppliers will be investing in new equipment, teaching and software on an ongoing schedule. They will also be expert in retouching, and can use their skills to make sure your tours look as good as they could. This investment means that you get the best possible end result, and as you're going to live with this on your website - possibly for a number of years - you want to make sure that the particular virtual tours are perfect. In case you are being offered a deal that appears to good to be true, again, seem back carefully at the portfolio plus assess the quality again.

How do I have it on my website?
Your digital tour provider will provide you with files which can be uploaded to your site, or they may be hosted on your virtual tour provider's server. They will be able to liaise together with your web designer to ensure the smooth delivery and upload of the virtual tours.

There are many plugins through which people can look at virtual tours (for example, Expensive, QuickTime, Java, Shockwave and OpenGL). Flash's high penetration (97% in developed markets) tends to make it the primary choice, however , providers will be able to talk about the best options with you.

So lastly...
Good virtual tours that remain the test of time and enhance your site visitors' experience will be likely to increase sales, will encourage people to return, and may over time increase the traffic to your website.

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