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Consumers have a number of options when it comes to seeing movies at home. Two of the most popular are renting movies at the local video store and renting movies via an online service. An informal survey was recently conducted on a house electronics/entertainment site regarding the movie looking at habits of website visitors. The results pointed to some of the misconceptions that continue to exist about online rental of Dvd disks by consumers that have not yet attempted the service.

Participants in the study were asked a number of questions, which includes how often they watch movies at home, whether or not they rent movies on-line, and if not, why. Nearly 28% of those responding indicated that they rent movies online. Of the remainder, probably the most frequently cited reason for not using an online movie rental service had been concern which centered around the belief that online movie rental would be more expensive than the local video store. When looking at a couple of scenarios it is evident which method tends to be less expensive.

For individuals who indicated that they watch just one to 3 movies per month the savings from renting online are small. Renting 2 movies per month at the local video store would average around $7. 40 while renting from Netflix for example , when they chose the plan that has a limit associated with 2 movies per month, would operate $5. 99. After getting a movie at the local store the user would have overnight or perhaps one week to return the movie yet an online rental would allow them to maintain the movie for an unlimited period of time.

For those individuals who responded that they view 1-3 movies per week, the savings would be more significant. For instance, renting 8 movies per month would run around $29. 55 at the local store and as reduced as $14. 99 online if they chose the "2 out at a time" plan or $17. 99 for your "3 out at a time" plan. As viewing increases so really does the likelihood of experiencing greater savings.

For individuals who responded that they view 4 movies per week (averaged out to 16 for each month) the average cost at the local store would be $59. 04 while on the web rental would be $23. 99 enabling the user "4 out at a time". Renting through a service like Netflix generally does not limit how many films a person views but rather, how many movies they can have out at any given time. Consequently rentals are more or less limitless with many of the plans.

The second most frequently cited reason for not utilizing on-line movie rental services was that the person rented movies on the spur of the moment and did not plan ahead. Certainly renting movies online and getting them through the mail would not permit someone to decide at 6: 00 p. m. that they want to see The particular Queen and receive it to enable them to be viewing the movie by almost eight: 00 p. m. However , the particular delay for receiving movies chosen through the mail is only 1 working day which would seem sufficient in most instances.

The future of DVD rental may be changing however as Netflix announced in early 3 years ago that customers would now have the choice of watching movies instantly via a streaming service that is now available for some films. The service should be quicker compared to most download services as loading allows viewing of the movie as it is streamed rather than waiting until download is complete. Although a full changeover from the current mail delivery program to a download type of service is going to take time, it is clear that immediacy will only continue to improve. It would seem that other online movie rental services would follow suit in coming years in order to compete.

Consumers that have not been initiated into the online movie rental world also may become unaware of other benefits/features of this kind of services.

* Greater selection- An average video store has 10, 500 to 15, 000 titles offered whereas the Netflix online movie rental service has over 80, 000. This would seem to eliminate the problem of consumers arriving at the store only to find there is nothing there that they really want to see.

* There are no fees related to the delivery and return associated with DVD's; and there is no traveling to and from the store as movies are usually delivered to their door or to their home via streaming.

* Movie choice is assisted by user reviews by means of online programs like Netflix.

* Trials of online movie leasing services are generally risk free as you can find free trials available and no termination fees.

* There are never any late fees nor restrictions on how long a movie can be kept.

Myths about online movie rental solutions appear to limit the participation of a significant number of consumers. Online film rental probably offers the services that most consumers want, even if they don't this yet.

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