Usuario:DarrylLanglands

A virtual tour is a complete 360-degree view of a space. The user can feel as if they're standing within an area, and then can control their movement within the area. They can look up over them, at the floor below all of them, and all around. Users are also able to zoom in and out, giving them the ability to focus within on areas of interest. Each virtual tour is usually made up from a quantity of photographs which are 'stitched' together

Exactly where are they used?
One of the most familiar apps of virtual tours is simply by estate agents. These virtual tours tend to be small scale, and low-quality, because price is the biggest issue.

High resolution virtual tours that can be viewed from full screen are the best option for any organisation for whom quality is important. A hotel group will use virtual tours to show the potential clients the standard of the rooms. Other examples of potential virtual tour customers include meeting centres, museums, hospitals, car manufacturers, football clubs, universities, architects plus property developers - all of whom benefit by showing off their space to its best advantage.

What extra features can a digital tour have?
You can use the virtual tours in many different ways on your site, depending on how you'd like to display all of them. Virtual tours can be linked to a floorplan, so that users can feel orientated and choose how and where to move within a space. This is particularly useful for architects or property developers. Eye Revolution have produced an example of this type for The Edison pub and lounge.

A Google Maps user interface enables users to see virtual travels that are geographically removed from each other : a large number of virtual tours can just about all be linked via a map. Britannia Vista offers an excellent example of this kind of implementation.

Many virtual tour companies will also be able to integrate hotspots - special links within a virtual tour. You may even want to include an audio script, a soundtrack or even a few video in your virtual tours.

Talk to the virtual tour companies regarding the project, and they will be able to suggest interfaces that may be appropriate for you.

What's the benefit of a virtual tour on your web site?
A virtual tour which is highly relevant to the viewer can help both build a brand and sell a product. So in the case of an architect's website, where portion of their portfolio is available to be performe across the country, the viewer is able to see the quality of the architect's work, choose where they'd like to focus on (rather compared to being dependent on the 'right' stills being provided) and then zoom in and see the small details. This gives the business a big advantage over their competition as potential clients get a better regarding the product on offer.

How should I choose a digital tour provider?
The good news is that there's lots of choice out there. The bad information is that there are some very poor providers as well. The best bet is to make a shortlist of virtual tour providers and have a very thorough look through their portfolios. Look for 'stitching errors' - places where the photographs that make up the visit don't line up properly. Look for clearness - are the lines clear plus sharp, or fuzzy, pixellated or even indistinct? Can you see odd colors which don't look 'right', especially on edges of objects within the tours. Check for over-exposure - so can you see through windows, or are they most white and hazy? Can you browse around a full 360-degrees, or are the ceilings and floors blocked off?

In case you are looking for a high quality virtual tour, it's important that your providers are good photographers. When they're poor photographers, nothing will make your virtual tour look as effective as it should.

So , going through their portfolio to make sure that you're happy with the quality of their own virtual tour work and that they have perhaps a good range of clients and encounter is vital to the success of your digital tour project.

Is it expensive?
This depends on the type of project that you're commissioning. Talk to the providers you've shortlisted, describe your project in as much details as possible and ask them to quote. The 'menu' of prices (where you can observe the cost per virtual tour, rather than the total cost for 10 digital tours) is often useful, as it enables you to compare like with like.

The important thing to notice is that the old adage still can be applied - if you pay peanuts, you will get monkeys! Good virtual tour providers will be investing in new equipment, training and software on an ongoing time frame. They will also be expert in retouching, and can use their skills to make sure your tours look as good as they can. This investment means that you get the best possible end result, and as you're going to live with it on your website - possibly for a number of years - you want to make sure that the particular virtual tours are perfect. For anyone who is being offered a deal that seems to good to be true, again, look back carefully at the portfolio plus assess the quality again.

How do I get it on my website?
Your virtual tour provider will provide you with files which can be uploaded to your site, or they may be hosted on your virtual tour provider's server. They will be able to liaise with your web designer to ensure the smooth delivery and upload of the virtual tours.

There are many plugins through which people can see virtual tours (for example, Flash, QuickTime, Java, Shockwave and OpenGL). Flash's high penetration (97% within developed markets) tends to make it the primary choice, however , providers will be able to discuss the best options with you.

So finally...
Good virtual tours that endure the test of time and enhance your site visitors' experience will be likely to increase sales, will encourage people to return, and could over time increase the traffic to your website.

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